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Brand Spotlight: Buck Mason’s Quiet Rise to the Top

Buck Mason isn’t chasing hype and that’s exactly why it might be America’s next great menswear label.

The LA-founded brand just opened its 51st store, a new two-story flagship in New York’s SoHo. Its appeal? Subtle, high-quality staples with heavyweight tees, cotton blazers, and refined chinos all priced with surprising restraint. Co-founders Sasha Koehn and Erik Allen Ford say they take an intuitive approach to pricing: they pick a number that "feels right" and work backwards to make the quality fit.

What started as a frustrated pivot from low-quality subscription boxes in 2013 has grown into a $100M+ business. Their approach speaks equally to guys who think hard about what they wear and guys who don’t.

Crucially, Buck Mason isn’t just chasing coastal cool. About one-third of its production is US-made, and stores are opening across middle America, all part of a deliberate strategy to build a lasting, accessible American label.

Want the full story? Read it on the Wall Street Journal website.

We Must End the Scourge of Tech Pants

In a blistering piece for GQ, writer Max Berlinger makes a forceful case for why tech pants - those synthetic, stretch-laden, moisture-wicking imposters - should be banished from modern menswear.

Over the last few years, in otherwise unassuming locales all across this nation—boardrooms and fast-casual eateries, airport lounges and sports-bar patios—a sinister force has emerged. They’re a genus of tapered 5-pocket trousers designed to look like your run-of-the-mill khakis or chinos, but are actually made from a synthetic performance material—the kind designed for use in a yoga class, with four-way stretch and moisture wicking properties. Post-pandemic, these tech pants have become the de facto bottoms of a certain cross section of young, upwardly-mobile urban professionals. (On a recent commute, one GQ editor clocked five near-identical pairs of light-gray tech pants on a single subway car.) They’re the new fleece vest, Allbirds for your legs, a symbol of middle-class corporate homogeneity.

Allow me to make my feelings about tech pants crystal clear: Fuck ’em.

Read the full takedown of “performance chinos” on the GQ website.

Deal of the Week: Nordstrom’s Epic Anniversary Sale Is Live

Nordstrom has officially kicked off its highly anticipated 2025 Anniversary Sale, now running through August 3 for the general public (with early access from July 8 for Nordy Club members). Unlike typical clearance events, this selective sale features brand-new fall merchandise at major discounts. Highlights include menswear essentials like BOSS stretch wool suits, Veja sneakers, Cole Haan shoes, and Barbour jackets, alongside luxury grooming, home goods, and travel items.

This is a rare opportunity to update a seasonal wardrobe with approved essentials like tailored basics and stylish extras that marry high quality with fair pricing. From classic loafers and technical outerwear to fine shirting and lifestyle accessories, these curated picks work well for both everyday dressing and elevated workwear.

Read more about it here.

Latest pick ups

Oliver Spencer Double-Breasted Jacket Dillard Navy Unstructured Linen Jacket $630 $255

Original Fibres Merino Long Sleeve Polo Conduit Blue $274 $165

Timex Marlin® Automatic 40mm Leather Strap Watch $289 $202

Universal Works Five Pocket Jacket in Sand Seersucker II $350 $177

Inspiration

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