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Buck Mason launches lookbook for Spring

Buck Mason’s Spring 2025 Lookbook is exactly what you’d expect: crisp, effortless, and built for guys who don’t want to look like they’re trying too hard. This season, the brand leans into its usual formula—timeless silhouettes, natural fabrics, and a color palette that feels lived-in from day one.

The standout? A Felted Chore Coat in marled charcoal wool that’s rugged but refined, layered over a sand colored Seafarer Cotton Rib Crew that looks like it’s been in rotation for years (in a good way). The California Oxford BD Shirt in a subtle stripe keeps things sharp without veering into corporate territory.

Buck Mason’s signature Japanese denim and relaxed chinos do the heavy lifting, paired with low-profile deck shoes that could pass for vintage deadstock. Toss in an Italian leather tote and a perfectly worn-in tee, and you’ve got a wardrobe that’s dialed in without screaming for attention.

Check out the lookbook here.

Viberg x Division Road Scout Boot: Heritage Craft Meets Urban Grit

The Viberg x Division Road Black Washed CXL Scout Boot is a masterclass in rugged refinement, a heritage silhouette reimagined for urban terrain. Drawing inspiration from the Viberg 105 Logger, a staple since the 1950s, this Scout Boot stands at a 6-inch height, balancing durability with everyday wearability.

What sets this edition apart? Black Washed Chromexcel leather from Horween, a rare variation of the iconic pull-up leather. Through a proprietary process of washing, tumbling, and air drying, the hides gain flexibility, a pebbled texture, and a naturally worn-in character. The result? A deep black exterior with an undyed core, designed to age beautifully, revealing a patina that tells its own story.

Built on Viberg’s 2040 Last, a military-inspired shape with a sleek yet substantial profile, the boot features matte gun black eyelets, a leather pull loop, and a black leather storm welt. The Vibram 2021 sole delivers all-purpose grip and comfort, making it equally at home in the city or the wilderness.

Handcrafted using Goodyear welting and traditional techniques, this is a boot for life—one that evolves, weathers, and endures with character. A nod to Viberg’s three-generation legacy of craftsmanship, it’s a collector’s piece built for those who respect the past but walk firmly into the future.

How a Quiet Japanese Brand Suddenly Took Over Luxury Menswear

This week the fashion website Highsnobiety profiled one of the most exciting brands coming out of Japan right now:

Kazuma Shigematsu, the founder of the Japanese menswear brand a.PRESSE, is all about slowing down. “There is too much information, too much influence,” says Shigematsu, “and people want to go back to something iconic, simple, well made.” 

And it looks like he’s right. Last November, I visited the brand’s flagship store, nestled in an unassuming building in upper Jingumae in Tokyo. As soon as I entered, Shigematsu apologized for the lack of merchandise on display. The sparseness of the racks, Shigematsu explained, was due to the fact that many of a.PRESSE’s garments, particularly jeans and sweatshirts, sell out on the day they are delivered, with customers lining up around the block to try to get their hands on a piece.

Read the full article here.

Latest pick ups

Kit Blake Duke Navy Fresco Wool Trousers $325

Madewell Utility Jacket in Garment-Dyed Cotton Twill $148

White's 350-CS in Boarhide $720

Thursday Adventure Pack in Dark Olive $295

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