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  • Issue #72 | The Menswear Supergroup You Didn’t Know You Needed

Issue #72 | The Menswear Supergroup You Didn’t Know You Needed

Plus, duffle coats make a bold return at London Fashion Week, British Vogue shares the ultimate guide to the best menswear brands, and our latest style picks you won’t want to miss.

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Industry veterans launch Offering, a new menswear brand

Four industry heavyweights—stylist Simon Foxton, creative consultant Nick Griffiths, interior designer Adam Bray, and Cav Empt co-founder Toby Feltwell—have joined forces to launch Offering, a menswear brand that prioritizes wearability over hype. The label makes its debut today at Dover Street Market in London and Ginza.

Despite their collective pedigree, the team behind Offering say they aren’t interested in chasing trends or making grand statements. Instead, they’re focused on well-made, easy-to-wear clothing designed to slot seamlessly into everyday life. The pieces feature relaxed silhouettes, bold prints, and striking colors—far from the tasteful minimalism often expected from these industry veterans.

Each of the four founders brings a different perspective, from streetwear to interiors to editorial styling, and their combined experience shapes Offering’s aesthetic. Feltwell, drawing on his years in Japan, has overseen production, ensuring the garments carry the quality and precision of Japanese craftsmanship. Meanwhile, Bray, more accustomed to curating spaces than wardrobes, relishes the creative challenge of designing for the body rather than the home.

For now, Offering is available exclusively through Dover Street Market.

Duffle coats make a bold return at London Fashion Week

London Fashion Week’s autumn/winter 2025 collections saw the revival of a menswear classic: the duffle coat. Labels like S.S. Daley, Simone Rocha, and Labrum reimagined the silhouette, proving its versatility beyond its military and Paddington Bear associations.

S.S. Daley elevated the duffle with oversized proportions, high-end materials, and a refined neutral palette, drawing comparisons to Christopher Bailey’s Burberry era. Meanwhile, Simone Rocha, known for her romantic aesthetics, introduced a navy duffle adorned with black bead embellishments, bringing her signature gothic touch to the staple. Labrum’s Foday Dumbuya, embracing Britain’s multicultural heritage, presented a bold, patterned duffle worn by grime icon D Double E, reinforcing the coat’s contemporary appeal.

From classic to avant-garde interpretations, these designers have cemented the duffle’s place in modern menswear, proving it’s more than just a nostalgic throwback—it’s a statement of both style and heritage.

A Comprehensive Guide To The Best Menswear Brands, From High Street To Independent Designers

British Vogue has put together a highly useful guide to the best in modern meswear:

Guys tend to have a whole different approach when it comes to clothes shopping. Rather than spending hours trawling the internet for the perfect outfit – be it a wedding guest dress or a different look for each day at Glastonbury – they instead prefer a one-shot approach. Generally speaking, that means a bulk order of a selection of pieces they’ll wear on rotation throughout the year. Smart, streamlined and reliable.

That could be shirting, tailoring, T-shirts, denim, outerwear, polo shirts – you name it, lots of guys like to get almost everything from a few select places. With that in mind, it’s prudent to know the best men’s clothing brands within the abyss of the internet so you don’t end up buying the first thing you find on Google. And when you begin to find labels that resonate with your personal style and taste, you’ll not only end up becoming a loyal customer – you’ll have a clear idea of the discrepancies between sizing and silhouettes at different places, making it easier to shop.

Read the full piece here.

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Inspiration

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