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Percival’s Polyester Problem: Why Cheap Tricks Won't Fool Discerning Shoppers

Despite a flood of publicity and an owner that is seemingly never off a podcast, Percival, the London-based menswear brand, are seeing savvy shoppers starting to take a more negative view of the glossy start up. Percival prides itself on offering "classic quintessential British style" with a modern twist however, beneath the stylish veneer of their new Autumn/Winter 2024 collection lies a troubling disconnect between their marketing and reality. The brand boasts about using "rare, internationally sourced fabrics" and crafting "high-quality garments," yet they charge exorbitant prices—like $210 for polyester trousers falsely advertised as wool when they contain less than 15% of the expensive material.

Despite their claims of timelessness and quality, Percival seems more focused on spinning a narrative than delivering genuine value. Their reliance on celebrity endorsements and trendy marketing cannot mask the fact that many of their products are overpriced and lack the substance that discerning buyers expect. In a world where transparency and quality matter, Percival's approach feels like a letdown, leaving one to wonder if the brand is more about appearance than authenticity.

For those seeking genuinely high-quality alternatives, consider brands like Sunspel, known for their timeless essentials crafted from the finest materials, or Drake’s, which offers classic British tailoring with meticulous attention to detail. Private White V.C. is another solid choice, offering garments made in Manchester with a commitment to quality and durability. These brands not only deliver on their promises but do so with transparency and integrity, ensuring that you’re investing in garments that truly stand the test of time.

Red Wing Brings Back the Beckman

If you ask anyone with a passion for boots to name a brand that stands for quality and tradition, Red Wing will probably be at the top of their list. Known for their impeccable craftsmanship since 1905, Red Wing is about to rekindle a classic: the Beckman boot.

This reissue pays homage to Charles Beckman, the company’s founder, and stays true to the boot's roots with its timeless 6-inch silhouette. However, the 2024 Beckman isn’t just a carbon copy of its predecessor. This time around, it’s been thoughtfully upgraded with modern comfort in mind. The no. 224 last has been tweaked for a better fit, a new heel pad has been added for extra comfort, and the return of the vintage Gro-Cord sole—developed in the 1920s—adds a layer of durability and nostalgia.

The Beckman is more than just a boot; it’s a testament to Red Wing’s dedication to their heritage while embracing subtle innovation. Perfect for those who appreciate quality, history, and a boot that will only get better with age. This is a piece that’s sure to disappear fast, so grab a pair while you can.

COS Launches Elegant and Cozy Autumn/Winter Collection

COS, known for its minimalist aesthetic and commitment to quality, has launched its Autumn/Winter collection, a seasonal favorite for style lovers. The brand, which blends Scandinavian design with contemporary style, has created a collection that captures the essence of modern elegance while embracing the cozy, layered look that A/W fashion is loved for. This season’s collection features standout pieces like the Wool-Blend Overshirt ($225), ideal for layering, and the Cashmere Roll-Neck Sweater ($350), perfect for adding luxurious warmth to your wardrobe. The Tailored Wool Coat ($450) offers a timeless silhouette, balancing function with style, while the Relaxed-Fit Cotton Chinos ($120) provide comfort with a modern edge.

COS's commitment to sustainable practices is evident in their use of high-quality, long-lasting materials, making these pieces not only stylish but also a smart investment for the colder months. The launch of this collection comes as a celebration of the changing seasons, offering versatile and elegant options for the modern wardrobe.

Explore the full collection here to elevate your A/W style.

Latest pick ups

Universal Works Field Jacket in Grey Jacquard Fleece $336

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Ché Atticus Jumper $220

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